This is episode 42. Today we are joined by Rob Walling, a serial web entrepreneur who has been building, acquiring and revamping digital properties since 2005. He most recently started and sold his marketing automation software as a service company called Drip.
This’s podcast is a recorded presentation by Rob and gives you a look inside the kind of talks that happen at my yearly event, Rhodium Weekend. Last year, Rob graciously flew in to Vegas to share his story of buying a SaaS app called HitTail and how he went from $1500 to $18,000 in monthly recurring revenue in just 15 months.
Yes, he actually more than 10xed the revenue.
- Why Rob bought an app he could have easily and more cheaply built himself
- What made him abandon his hardcore marketing push after just 60 days
- How he identified the biggest leaks in his funnel and fixed them
- And the 3 game-changing opportunities that promoted the massive growth in HitTail’s revenue
Make sure to stick around through the whole episode for all this and Rob’s incredible storytelling.
Plus, in just a few weeks, Rob is going to be joining us on the podcast again – in today’s episode, you’ll actually hear the genesis of Rob’s SaaS company Drip, and when he comes on again in a few weeks, you’ll learn about the resolution of that story.
Spoiler: Drip was just acquired by a company called Leadpages, and we’ll ask Rob all about it.